
Louise Cooke Ba
I’m a marketing professional with a broad B2B background, experience of a variety of different channels to market,... | United Kingdom
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Louise Cooke Ba’s Emails lo****@mi****.com
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Louise Cooke Ba’s Location United Kingdom
Louise Cooke Ba’s Expertise I’m a marketing professional with a broad B2B background, experience of a variety of different channels to market, from strategy to execution, and specialist knowledge in small and medium-sized businesses (SMBs). My marketing career started twenty years ago, primarily in traditional marketing roles with exposure to all aspects of managing sales and marketing campaigns directly to customers and through tele and field based sales channels. Realising the future of what was at the time referred to as ‘new media’, I stepped into the world of online, where I gained end-to-end experience in managing an e-channel. This entailed marketing activities, content management, site conversion metrics, as well as technical platform development through agile delivery. What I loved most in this field was delivering quality customer experiences, not just online, but mapping their journeys across all their touch points of interaction with the business and across the customer lifecycle. Continual learning and new experiences motivate me, and so I like exploring new ways to apply my marketing skills to new contexts. Joining Microsoft gave me the chance to get under the skin of its impressive partner channel of approximately 20-30k partners. Here I managed a team of people ranging from apprentices to experienced marketers, to lead the partner programme, deliver a scalable engagement strategy, and help transform the channel to an eco-system of modern cloud service providers. Fostering diverse, collaborative and productive relationships with colleagues, stakeholders, customers or partners, is extremely important to me, and driving impact through the success of others, whether that’s through an individual, a direct team, or a virtual team.
Louise Cooke Ba’s Current Industry Microsoft
Louise Cooke Ba’s Prior Industry
Yale Materials Handling
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Yell
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Hibu
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Microsoft
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Work Experience

Microsoft
Senior Business Program Manager - Worldwide Microsoft Partner Network
Wed Mar 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Microsoft
Smb Cloud Product Marketing Manager
Sun Nov 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Mar 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Microsoft
Partner Channel Marketing Manager - Uk Microsoft Partner Network
Sat Feb 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Nov 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Hibu
Customer Acquisition And Optimisation Manager, Online Channel
Sun Jan 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Yell
Senior E-Channel & User Experience (Ux) Manager, New Media Business Services
Thu Jan 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jan 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Yell
E-Channel Manager, New Media Product Management
Sat Jan 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)
Yell
Growth Manager, Gold Customer Segment, Uk Marketing
Thu Jan 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Aug 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time)
Yell
Market Insights Manager, Market Development Team
Wed Jan 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time)
Yell
Senior Marketing Propositions Executive, Nationals Marketing
Mon Jan 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time)
Yale Materials Handling
Dealer Development Manager
Sat Jan 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time)
Yale Materials Handling
Senior Territory Coordinator
Thu Jan 01 1998 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time)